We are different
This is our strength
We are not a standard brand that sells fitness equipment. We go further than just selling a product. At Flow Fitness we run just that little bit faster and give all our energy to create the ultimate sports experience. Our focus is on helping you achieve a healthier lifestyle. We believe in our products and in you. Whether you are an experienced athlete or not yet; Flow Fitness offers the sporty support you need to get into a sport flow.
Everything starts with understanding how people can exercise optimally in their own home. And from those needs and insights, designing equipment that makes people happy and achieve their sporting goals. This is about technology, choice of materials, ergonomics, but also about things like storage and transportation.
Craftmanship for winners
The products of Flow Fitness are designed by founder and designer Gerben van Kalsbeek together with his team of Dutch top designers. They translate from the characteristic Dutch Design character of robustness, functionality and simplicity to innovative products and inspired by the feedback they receive from consumers and dealers. The result is a technically sophisticated and extensive range that meets the highest quality requirements and the most current trends.
Stronger together with personal support
We often receive compliments from dealers and consumers and appreciation of our service & guarantee. This is the result of an easy to reach customer service, rapid response to your questions, skilled service technicians and the continuous optimisation of our working method in order to offer the best possible service. Ask an authorised Flow Fitness brand dealer about our personalised and excellent service & guarantee.
within our company
From the start
After studying Industrial Product Design, Gerben was commissioned by Reebok in 2000 to develop an affordable and smart folding treadmill that was given the name I-Run Treadmill. This successful design was the stepping stone to developing his own line of fitness products under the name Flow Fitness, including the RTX800 rower with its innovative resistance system. The brand was an immediate success because of its the innovative character and within two years of there was a dealer network of more than 100 outlets. The rapid development of the company resulted in no fewer than three Gazellen Awards from the Financieel Dagblad for fastest growing company in the Netherlands.
Our team spirit
Behind Flow Fitness is a team of passionate and sportive team players who go every day to great lengths to deliver the best product quality and service. We are proud of how we have built our brand from scratch into a leading player in the European fitness market within a few years. We work closely with and are involved with our dealers and end users in order to offer optimal customer friendliness. We are goal-oriented, not complex and open and honest about what we do and how we do it: what you see is what you get.